4 Golden Rules for a Great Year

4 Golden Rules for a Great Year

This is a very down-to-earth note for anyone who really does want to knuckle down and focus on making a real difference to their business, and therefore their life, this year. It’s unsexy and doesn’t contain any ground-breaking ideas – just 4 things that work.

  1. Write down one goal for your year. Ensure it’s clear what success looks like and how someone else would know you’ve achieved your goal. i.e. it needs to be measurable. Write down at least 10 reasons why you want to achieve this goal. These may be a mixture of benefits of achieving it or consequences of not even trying to achieve it.
  2. At the end of every day, write down one priority to achieve first thing the following day. It may seem old fashioned, but write it on a Post-It note and stick it in the middle of your (cleared) desk. This one thing needs to be something that is going to move you towards your annual goal. You may well have a list of other tasks to do tomorrow – but have only one priority. Do it first thing – definitely before you open up your emails, take any phone calls or deal with staff issues! Even though you’re going to do it first thing and you’ve written it on a Post-It Note, also schedule it in your calendar. 8:00am – 9:30am Write Proposal for DSL Services. This will increase the likelihood of you actually doing the task.
  3. On a Friday afternoon (or over the weekend),
  • Review how your key actions for the week went.
  • Add up your key (daily) activity measure for the week.
  • Write down and commit to your key actions for the following week.

Your key actions should be designed to move you towards your annual goal and be stated in terms of the outcome you’re aiming for. Rather than make 10 calls each day, commit to making 10 calls each day with the aim of speaking to 4 people and securing 1 appointment.

  1. On a monthly basis look at your results and link them to your cumulative daily and weekly activities. Amend your activity levels if you’re not getting the results you want.

In my experience, if you’re doing the activities with real purpose on a daily basis, the results will come. The more activity you do, the better you’ll get.

If you’d like one of my weekly Focus Sheets then please just ask.

Warning: Sales Pitch

Of all the important things you need to do, improving your knowledge, skills and mind-set is the most important. And of all those important personal development initiatives, the most important is the art of influence and persuasion.

Boost your skills by attending and completing our 3-hour Sales Training Boot Camp. Or if you have staff that is responsible for converting prospects into paying clients then invest in improving their skills and send them along.

There’s a choice of 2 dates: Tuesday 20th March or Wednesday 28th March.

Time: 9:30am to 12:30pm

Location: Altrincham Town Hall.

Investment: £145+vat – although there is early bird places available until 14th Feb for £95+vat. Additional attendees from the same business are £75+vat.

Simply reply to this email (mark@markdyble.com) or call me on 07931 882555

The training room is limited to 20 people so it’s first-come first-served.

This is what we’ll be covering:

  • Create a positive mind-set around selling so you’re very comfortable (even excited!) about your role and responsibilities as a sales person.
  • Understand the principles of selling that’ll guide you in every sales situation.
  • Developing and sticking to a Sales Process that delivers better, more consistent and quicker results.
  • Keeping control of the sales process and following up effectively.
  • Identifying and interacting appropriately with different types of people.
  • Preparing for a sales call or sales meeting to achieve your desired outcome.
  • Creating that all-important first impression.
  • Monitoring and evaluating performance so as to aid improvement.
  • Anticipating and dealing with objections.
  • Developing confidence and an activity-biased mind-set.
  • Overcoming procrastination and creating good habits.
  • Dealing with the fear of rejection, disappointments and setbacks.
  • Improving skills and confidence on a daily basis.




Mark Dyble

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